Led all Art/Creative Direction for Doggyloot’s (re-marketing / lead-gen) display ads from August ’13 through March ’16. Oversaw deployment of ads via paid search agency on Google and directly managed / split test on AdRoll, Criteo, GreaterGood, and Dogster placements, among others. Tracked performance and optimized ads based on conversion and customer payback metrics.
Art/Creative Direction + Copy – Giselle Gonzalez
Graphic Design – Angela Pestano