Developed and launched brand identity, voice, and led all art and creative direction for new monthly charitable subscription for pets and their owners. Created wireframes and copy that was utilized in producing “Coming Soon” landing/lead page and first iteration of website. Collaborated with graphic designer and photographer to create a delightful unboxing experience for customers through postcards, custom branded paper, and packaging.
Art/Creative Direction + Copy + Technical Project Management / Wireframes – Giselle Gonzalez
Graphic Design (Logo, Color Palette, Packaging, Postcards) – Angela Pestano
Graphic Design (Postcards + Charts) – Angela Brown
Lifestyle Photography – Rachel Gulotta
Web Development + UI/UX – Josh Churgin